by hamilton | Effective Marketing |
I was reminded (twice!) this weekend of how important it is to do the work. Do. The. Work. Why- There’s a common mistake in small business marketing I see made a lot when gauging the level of engagement needed to effectively introduce a new product or...
by hamilton | Effective Marketing |
You know how when you see an ad and it captivates you? It’s so totally engaging you can’t take your eyes off it — you even tell other people about it?! Yeah, I know, almost never happens to me, either. 🙂 But it did just happen to me with the latest...
by hamilton | Effective Marketing |
CRM (Customer Relationship Management) software is something almost every owner considers as they grow. The benefits are obvious (more on this below). Yet, most small businesses don’t take the leap. Why? Glad you asked. I’ve asked James Russo,...
by hamilton | Effective Marketing |
Actually, I’m not talking about that kind of truth. No sermons here. This isn’t a truth-versus-lying thing. It’s a truth-versus-being-lazy thing. Discovering the truth about what makes you unique and communicating that. Versus hollow buzzwords....
by hamilton | Effective Marketing |
Yes, tall order. You’d rather stick your hand in boiling water. But hey, car companies crash their cars to learn about safety. Think of it as a marketing crash test (some might say train wreck) you can learn from. Luckily, you don’t have to actually...
