by hamilton | Effective Marketing |
You’ve heard me say this often. If your sales are down, it doesn’t mean everybody has stopped buying what you sell. Find a different channel, or different geography, and start selling there. Enter Cecilia Panichelli, an American-educated MBA who returned...
by hamilton | Effective Marketing |
I was literally left with my mouth open by an article in the latest edition of Fortune Magazine. It was about American Express’ new, innovative approach to improve customer service: first, ask your customer service employees how you can improve customer...
by hamilton | Effective Marketing |
Wait a second, don’t customers choose us? Well, the answer is yes and no (spoken like a true consultant!). Yes, they choose us in terms of if and when they buy. No, we choose them in terms of how we approach our marketing. So, choose wisely. We choose our...
by hamilton | Effective Marketing |
Stop worrying about whether you are thinking in or outside the box! And start executing!! Without execution, an idea is little better than an empty box. Pick an idea, think it through. Yes, ideas are important. Just don’t get hung up on how wonderful and...
by hamilton | Effective Marketing |
Promise too much and you risk angering people when you don’t meet their expectations. Or they simply won’t believe your bullshit. Promise too little and you risk not getting noticed at all. One of Seth Godin’s recent posts inspired this one,...
