Using Twitter as a Marketing Tool

I use Twitter and recommend it to my clients.  It does two things for me: let’s me get the word out quickly and easily to a group of people (who follow me); allows me to “watch” what is happening.  If Twitter is new to you, here is a good Twitter...

Marketing Via a Hologram

Most of us saw CNN’s foray into 3D during their election coverage.  Here’s an interesting post by Digital Inspiration about how they did it.  At the bottom of the page are two videos (by CNN and Cisco) explaining how its done and the implications for...

Marketing Truthiness

People ask me a lot about “truth in marketing.”  Is all marketing hype?  Can you be a successful marketer without somehow “tricking” people?  That sort of thing. It’s something I care very much about because: marketing, as practiced...
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