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Reading the Signs

Reading the Signs

Remember the gnarly cowboy scout who could look at the ground and tell that 12 men came through (in a hurry) three hours ago? He could read the signs. We all can express our inner gnarly cowboy scouts with Google…to help make better decisions and attract more of...
You are Not Your Customer

You are Not Your Customer

You know this. Everybody says they know this. Yet, most marketing I see suggests company leaders have forgotten. How do I know? People aren’t looking for a “…best in class, end-to-end customer experience solution…”. And people don’t...
What Do Your Customers Think?

What Do Your Customers Think?

Imagine your top customers invite you into their planning meetings. You’d leave with a solid read on what’s important to them right now. You’d hear their problems and plans, get to ask questions. I guarantee as you walked out of the room your head...
It Had Better Work

It Had Better Work

It had better work, or: We’ll need to borrow money to make payroll. We’ll have to slash expenses (‘burn the furniture to save the ship!’). Whatever else bad happens when you wait too long. Waiting too long to mount a marketing campaign is bad....