Why Doing New Things Is Hard

Why Doing New Things Is Hard

Remember learning how to feed yourself? Neither do I, but I’ll bet we both do just fine now. That’s how doing most new things works; we have to be bad at it until we get good at it. Which reminds me of my recent visit with my son in Denver. We were waiting...
Watch for the Signs

Watch for the Signs

Remember the gnarly cowboy scout who could look at the river bank and tell that 20 men crossed three hours ago? He could read the signs. We all can express our inner gnarly cowboy scouts with Google…sort of. For example, Google knows when and where flu season...
You are Not Your Customer

You are Not Your Customer

You know this. Everybody says they know this. Yet, most marketing I see suggests company leaders have forgotten. How do I know? People aren’t looking for a “…best in class, end-to-end customer experience solution…”. And people don’t...
What Do Your Customers Think?

What Do Your Customers Think?

Imagine your top customers invite you into their planning meetings. You’d leave with a solid read on what’s important to them right now. You’d hear their problems and plans, get to ask questions. I guarantee as you walked out of the room your head...
It Had Better Work

It Had Better Work

It had better work, or: We’ll need to borrow money to make payroll. We’ll have to slash expenses (‘burn the furniture to save the ship!’). Whatever else bad happens when you wait too long. Waiting too long to mount a marketing campaign is bad....
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