Paradoxes Make Good Marketing

Paradoxes Make Good Marketing

I’ve been thinking a lot about the paradoxes I’ve encountered (and used to great effect) during my time as a small business marketing consultant. Probably the most recent: slowing down to go fast. Slowing down, that is, to: sort things out; heighten your...
Simple, but Important

Simple, but Important

I usually carry a little notebook for ideas and whatever else that seems worthy of remembering. I also page through them a lot and am always surprised by one thing: how simple the ideas are that for whatever reason seemed important enough at the time to stop and jot...
Letting Creativity In

Letting Creativity In

A really sharp young man came to me frustrated he hadn’t completed a task I gave him. I had told him what I wanted but left the how-to-do-it to him. He was feeling blocked by that, I think, and couldn’t make progress. Now, you should know I’m a...
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