Marketing Success Can Be Messy

Marketing Success Can Be Messy

Any success can be messy. Actually, most successes are very messy. To be more accurate. The most successful entrepreneurs I’ve had the privilege of leading their marketing for have also been the messiest along the way. Or maybe better said, the most willing to...
What to Do When You Fall

What to Do When You Fall

You think about trying something new. For a LONG TIME. You’re sure it will work (people will respond how you think they will). Then you finally try it. And you’re surprised. Hell, I’m surprised most of the time and people pay me to be right. Getting...
Paradoxes Make Good Marketing

Paradoxes Make Good Marketing

I’ve been thinking a lot about the paradoxes I’ve encountered (and used to great effect) during my time as a small business marketing consultant. Probably the most recent: slowing down to go fast. Slowing down, that is, to: sort things out; heighten your...
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