by hamilton | Effective Marketing |
No, not the bad kind. The cleansing-clearing-out-the-confusion kind. As practiced by Merlin Mann and as appreciated by me. In this case. I hope you have a handful of people (even one will do) who you talk to or read or watch who offer you clarity. Or who make your...
by hamilton | Effective Marketing |
How do you measure progress, success, forward movement, a good week? In today’s increasingly complex environment, start looking to different measures to show the path forward. Ohmygod sales are down! Does this mean you blew it? Problems with quality,...
by hamilton | Effective Marketing |
I read an article in WIRED Magazine titled “Mind Reading” about a new market research technique. There is ALWAYS a new market research technique or, said another way, a new way to look outward. Which makes me wonder why more focus isn’t given to...
by hamilton | Effective Marketing |
I heard this again this morning. This owner had tried Google Adwords — had someone helping her — and she “spent a fortune and didn’t get a single phone call.” I’m a marketing consultant. Owners bring me in when things aren’t...
by hamilton | Effective Marketing |
You’ve certainly heard me say this many different ways. Fail fast, fail small and fail often. More recently: just start. Almost a “Ready, Fire, Aim” approach, where firing (testing) lets you improve your aim (at a moving target!). Once again Seth...
by hamilton | Effective Marketing |
I’ve been at this awhile and have seen lots of next things. The thing about next things is you have to have a few important fundamental things handled to have a shot at that next thing working for you. Those things: message; and story. Story is the thing that...
