Chat with us, powered by LiveChat

Transparency as a Marketing Strategy

In 1993 Peter Steiner created this cartoon.  It quickly became an icon for our understanding of the internet back then: this amazing, anonymous place where you can create whatever you want to create.  Where nobody knows you’re a dog! As a marketing consultant...

Always Give the Customer a Sharp Knife

The manager of a restaurant I waitered at in college taught me a great marketing lesson: “We do a lot to make sure our steaks are tender, but the most important thing we do is always give the customer a sharp knife.  The sharper the knife, the more tender the...