by hamilton | Effective Marketing |
Do I start pushing — spend money on marketing again — or wait until things get a little better? That’s a tough one. But here’s the easy answer. Yes, you ought to ALWAYS be investing in attracting people to your company. Right now, your...
by hamilton | Effective Marketing |
We were headed to the Bruce Springsteen concert last Friday and were talking about music styles. After having problems describing the style of a band, someone said “Maybe that’s their problem, they don’t have a style. I guess you have to at least...
by hamilton | Advertising, Effective Marketing, Marketing Ideas |
Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to...
by hamilton | Effective Marketing, Marketing Ideas |
I walked into Home Depot the other day and noticed they added a greeter at the door, like WalMart. Except the Home Depot greeter added value to my shopping experience. He said, “What can I help you find?” Small improvement? Yes. But it made a huge...
by hamilton | Blog, Effective Marketing, Ethics in Marketing |
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. Even those of us far removed from sports...
by hamilton | Effective Marketing, Marketing Trends |
Marketing Consultants love “How the ______ will change the world” stories. So my mouth started to water when I spied “How the Kindle will change the world” by Jacob Weisberg in today’s Slate. He loves the new Kindle and wonders if it...
