by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
You’ve heard the phrase “in your own backyard” attached to many things. The point generally being made: your don’t have to look very far for the answer. Ha! This happened to me yesterday literally IN MY OWN BACKYARD! The question: How to...
by hamilton | Effective Marketing, Marketing Ideas |
Sometimes the most profound “new” marketing strategies strike you at first as not new at all. “Hey, I knew that already” doesn’t disqualify something from dramatically changing your business. Enter setting expectations. Or more...
by hamilton | Effective Marketing |
HE EMERGED FROM THE METRO AT THE L’ENFANT PLAZA STATION AND POSITIONED HIMSELF AGAINST A WALL BESIDE A TRASH BASKET. By most measures, he was nondescript: a youngish white man in jeans, a long-sleeved T-shirt and a Washington Nationals baseball cap. From a small...
by hamilton | Effective Marketing |
One of the posters that struck me from an amazing collection of World War II patriotic posters at Northwestern University. Asking everyone not fighting to do their part to win. From cutting back on what you do and consume, to saving everything you can. And growing...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing, Search Engine Marketing |
Don’t know about you, but I don’t see a recession on the internet. I live in Scottsdale, Arizona. Nice place. Not the rust belt. Lots of people come here year-round to vacation, go to conventions, buy second homes, etc. (i.e., spend money). I drive...
by hamilton | Blog, Effective Marketing, Marketing Ideas, Recession-Proof Marketing |
How can I help you get through this mess? As a small business marketing consultant I’m called into companies more often when things are bad. These days, however, things are different. I first wrote about the slowdown in December of 2007, warning small business...
