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Marketing Via a Hologram

Most of us saw CNN’s foray into 3D during their election coverage.  Here’s an interesting post by Digital Inspiration about how they did it.  At the bottom of the page are two videos (by CNN and Cisco) explaining how its done and the implications for...

How to Write Copy that Connects

My life basically is attracting people to my clients’ businesses.  Part of my life since 1996 has been building website traffic.  During which time I’ve been part of efforts that utilize probably every way to build traffic that exists.  There are dozens of...

7 Reasons Most Marketing Fails

After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential.  That is, when we ignored one, we paid the price. Learn from my experience: 1. Your message...

How to Create a Brochure that Sells

Form needs to follow function.  Decide how you’ll use the brochure and what you’ll be asking people to do before you start to consider what format (size, number of colors, etc.) it should take. Say everything twice.  Once in the headlines, sub-headlines,...