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There’s Never the Right Time

There’s Never the Right Time

We tell ourselves all these stories about why we should wait. Wait to follow up. Wait to launch the campaign until everything’s dialed in a bit more. Or, summer is slow, maybe we should wait. And that’s what they are, stories we tell ourselves. Stories...
Paradoxes Make Good Marketing

Paradoxes Make Good Marketing

I’ve been thinking a lot about the paradoxes I’ve encountered (and used to great effect) during my time as a small business marketing consultant. Probably the most recent: slowing down to go fast. Slowing down, that is, to: sort things out; heighten your...
Simple, but Important

Simple, but Important

I usually carry a little notebook for ideas and whatever else that seems worthy of remembering. I also page through them a lot and am always surprised by one thing: how simple the ideas are that for whatever reason seemed important enough at the time to stop and jot...