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Good Advice is Good Advice

Good Advice is Good Advice

If things aren’t working as well as you want, “more of the same” marketing likely isn’t the answer. Good advice, as it turns out. And good advice is good advice, whether it includes data points or horses. Let me explain. I was reading yesterday...
Learning Scales, Winning Doesn’t.

Learning Scales, Winning Doesn’t.

Did we win? A better question to ask: what did we learn? Because you can learn from wins AND losses. And learning scales, winning doesn’t. Regardless of outcome, some things work and some things don’t in every marketing campaign. If you pay attention and...