by hamilton | Effective Marketing |
I am called into companies to when things need fixing, not when everything’s fine. And my experience is it’s times like these (not especially good ones) when creativity is at its highest. Don’t ignore the tough times or wait for someone else to be...
by hamilton | Effective Marketing |
It’s easier for people to say no than to say yes to whatever you’re asking them to do on your website. Because “no” keeps them where they are with what they know (easy, familiar). Yes means having to do something new (hard). Take you and me,...
by hamilton | Effective Marketing |
Trust. Nobody will take action on your website unless they feel it. The bigger the ask (complete the form, send us an email, call) the more trust required. How do you build trust on your site? You can’t say “Trust me!” on your site just like you...
by hamilton | Effective Marketing |
So you want to buy an ad and you have some choices. What will it cost? Not the ads, the leads. You’re buying leads, right? You don’t just want an ad, you want leads. Remember what you’re buying. Should we go with the $1,850 ad or the $3,200 ad? Less...
by hamilton | Effective Marketing |
The longer I do this (be a marketing consultant) the more I’m convinced it’s the simple things that matter most. Do people understand what you do? Do they understand why you’re different? Do they understand you understand their problem? Do you...
by hamilton | Effective Marketing |
I really do. I hate most of how marketing’s practiced today. Strange, I’ll admit, coming from a marketing guy, but here’s what I mean: I hate marketing that’s pushy. The signup form that pops up five seconds after I land on your site. The...
