by hamilton | Effective Marketing |
Google “steps to small business marketing success” and you’ll find the number seven is the preferred number of steps to small business success. But aren’t you just looking for just one? The right one. That single step that pushes you through...
by hamilton | Effective Marketing |
I’m not a big fan of mission statements for small businesses. They’re fine, they just don’t make much of a difference. I was, however, intrigued by Michael Schrage’s book “Who do you want your customers to become?” A good book and...
by hamilton | Effective Marketing |
Because 12-12-12 doesn’t happen very often, here goes, 12 ways to improve your marketing by attracting more new customers and increasing sales. 1. Ask Your Customers How can you improve customer service? How can you sell more to current customers? What...
by hamilton | Effective Marketing |
I’ve learned a lot as a marketing consultant; I’ve been at this a loooooong time. One of the most important things I’ve learned: ask your customers and virtually any decision you make will be a better one. Let the people who will or won’t...
by hamilton | Effective Marketing |
Google doesn’t have a lot of planning meetings. Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically. If they feel it has merit, they test. A lot. They test their way to the...
by hamilton | Effective Marketing |
One of the biggest mistakes small businesses make with their marketing is trying to say too much. It’s death by a thousand cuts (sorry). The business starts out with a simple, accurate, authentic message: superior engineering, for example. (The knife on the...
