by hamilton | Effective Marketing |
All three really are related. . .and here’s how: A critical goal for all marketing consultants is to create congruency in the entire customer experience we engineer for our clients (everything working together). Do this, and a sort of poetry is achieved. Which...
by hamilton | Effective Marketing |
This one is for all the marketing consultants who make it to my site. Many of you ask me a lot of questions; from what it takes to be a marketing consultant and how I prospect, to how I set my fees. Others are concerned they may not know enough about marketing to be...
by hamilton | Effective Marketing |
Simplify, simplify, simplify. No, I’m not a Kung Fu Master, I’m a marketing consultant. The advice holds, however, for both I suppose. Simplify your martial arts technique and you’ll get better. Simplify your website and you’ll get better...
by hamilton | Effective Marketing |
March is always exciting for this marketing consultant. It reminds me how far enthusiasm, hard work and belief in yourself can take you, whether in life, sports or marketing. March hosts the college basketball championships. And no March would be complete for me...
by hamilton | Effective Marketing |
Jony Ive, Apple’s head of product design, and now in charge of their UI design (hello iOS 7!) gave an answer to a related question that puts a new clarity to the answer I’m about to give you. “How do you know when a design is right?” was the...
by hamilton | Effective Marketing |
Have you been buried like I have under Top-10 lists of things learned in 2011 or things to remember for 2012? I’m a guilty party to the deluge with my last post Here’s where this takes me, though: First, sure, it’s worth the effort to parse through...
