Plan A Little, Test A Lot

Google doesn’t have a lot of planning meetings.  Or at least the ones they have don’t last long. They evaluate a new plan or strategy quickly, instead of slowly and methodically.  If they feel it has merit, they test.  A lot.  They test their way to the...

A Marketing Consultant’s Job

This one is for all the marketing consultants who make it to my site.  Many of you ask me a lot of questions; from what it takes to be a marketing consultant and how I prospect, to how I set my fees.  Others are concerned they may not know enough about marketing to be...
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