by hamilton | Effective Marketing |
I’ve learned a lot in 2011 about marketing and persuasion. From every direction — clients, my work for clients and from everything in between. Looking back, here are the things I’ve learned that will make what I do in 2012 better- Message, what you...
by hamilton | Effective Marketing |
We did something with a client this year that’s worth sharing with you. Instead of the traditional holiday email card with a meaningful thought we decided to ask their customers to share their favorite Christmas stories; then pick a few and share the stories...
by hamilton | Effective Marketing |
Let’s see. . .what else could I have thrown into my headline. . .? Organic? Instant download? This post is about getting people’s attention. A quick glance through my Twitter or G+ or StumbleUpon accounts gets my head hurting. Otherwise reasonable...
by hamilton | Effective Marketing |
Thank you for your inspiration. I have paused to ask myself “What would Steve Jobs do in this situation?” many times. Each time it reminded me to push for something great, to challenge the traditional approach. Thank you for illuminating The User...
by hamilton | Effective Marketing |
Eric Ries offers an intriguing. . .or maybe obvious. . .approach to operating a startup I believe translates well into growing ANY business in today’s economy called The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to...
by hamilton | Effective Marketing |
Storytelling is an idea you’re hearing tied to marketing and business success more and more lately. The idea I’ve been talking about for years. In the context of marketing and business success storytelling really does rock. Here are seven reasons why: 1....
