by hamilton | Effective Marketing |
Trust. Nobody will take action on your website unless they feel it. The bigger the ask (complete the form, send us an email, call) the more trust required. How do you build trust on your site? You can’t say “Trust me!” on your site just like you...
by hamilton | Effective Marketing |
So you want to buy an ad and you have some choices. What will it cost? Not the ads, the leads. You’re buying leads, right? You don’t just want an ad, you want leads. Remember what you’re buying. Should we go with the $1,850 ad or the $3,200 ad? Less...
by hamilton | Effective Marketing |
The longer I do this (be a marketing consultant) the more I’m convinced it’s the simple things that matter most. Do people understand what you do? Do they understand why you’re different? Do they understand you understand their problem? Do you...
by hamilton | Effective Marketing |
I really do. I hate most of how marketing’s practiced today. Strange, I’ll admit, coming from a marketing guy, but here’s what I mean: I hate marketing that’s pushy. The signup form that pops up five seconds after I land on your site. The...
by hamilton | Effective Marketing |
The problem with problems is the solution rarely fits neatly into your world view. It’s always more than that. Messier than that. It leaks out past your perception of acceptable or even possible solutions. Accountant-think is rarely the best path to a...
by hamilton | Effective Marketing |
Be curious. That’s my best advice. For the longest time I wasn’t sure why something so simple as curiousity was so powerful, but I had the experience that it was, over and over. For a very long time I have felt it as the wind in my sails (sales??) and...
