by hamilton | Effective Marketing |
The problem with problems is the solution rarely fits neatly into your world view. It’s always more than that. Messier than that. It leaks out past your perception of acceptable or even possible solutions. Accountant-think is rarely the best path to a...
by hamilton | Effective Marketing |
Be curious. That’s my best advice. For the longest time I wasn’t sure why something so simple as curiousity was so powerful, but I had the experience that it was, over and over. For a very long time I have felt it as the wind in my sails (sales??) and...
by hamilton | Effective Marketing |
The hardest thing of all is listening to that little voice that’s right. Right about the quality you ought to build into what you do. Or right about how to treat your customers. The next time you have 60 minutes to ponder doing the right thing, spend the...
by hamilton | Effective Marketing |
Just in case you need a reminding, and we all do, I’m reminding you: The more you refine your focus on a single target customer, the more successful you’ll be. Maybe suggesting a business dedicated to left-handed single mother hikers is a bit over-the-top,...
by hamilton | Effective Marketing |
You know how powerful story can be at engaging people. It’s why you’re here. At a minimum story gets people to stick around long enough to consume what you do and how you do it. At its best it touches people on an emotional level and makes them...
by hamilton | Effective Marketing |
Google doesn’t create a lot of marketing plans. The folks inside Google evaluate a new plan or strategy quickly by testing it, not by churning out a big document. A marketing plan inside Google is four parts implementation and testing and one part planning....
