by hamilton | Effective Marketing |
The longer I do this (be a marketing consultant) the more I’m convinced it’s the simple things that matter most. Do people understand what you do? Do they understand why you’re different? Do they understand you understand their problem? Do you...
by hamilton | Effective Marketing |
I really do. I hate most of how marketing’s practiced today. Strange, I’ll admit, coming from a marketing guy, but here’s what I mean: I hate marketing that’s pushy. The signup form that pops up five seconds after I land on your site. The...
by hamilton | Effective Marketing |
The problem with problems is the solution rarely fits neatly into your world view. It’s always more than that. Messier than that. It leaks out past your perception of acceptable or even possible solutions. Accountant-think is rarely the best path to a...
by hamilton | Effective Marketing |
Be curious. That’s my best advice. For the longest time I wasn’t sure why something so simple as curiousity was so powerful, but I had the experience that it was, over and over. For a very long time I have felt it as the wind in my sails (sales??) and...
by hamilton | Effective Marketing |
The hardest thing of all is listening to that little voice that’s right. Right about the quality you ought to build into what you do. Or right about how to treat your customers. The next time you have 60 minutes to ponder doing the right thing, spend the...
by hamilton | Effective Marketing |
Just in case you need a reminding, and we all do, I’m reminding you: The more you refine your focus on a single target customer, the more successful you’ll be. Maybe suggesting a business dedicated to left-handed single mother hikers is a bit over-the-top,...
