by hamilton | Effective Marketing |
I had a wonderful moment of reflection on a recent Friday evening. I went to a Jethro Tull concert celebrating their 40th Anniversary of Aqualung, an album they made in 1971. Almost 40 years to the month after I went to a Jethro Tull concert to hear their new album,...
by hamilton | Effective Marketing |
I’ve been playing with Google Plus for a week or so and have taken to it quickly. I use Twitter, Facebook, LinkedIn and FriendFeed. Sort of. I’m there because I need to understand them for my business and my clients’ businesses. But must admit to...
by hamilton | Effective Marketing |
Walk up to a vending machine and you don’t get a particularly engaging experience. Walk into a banquet and just the opposite is true. Most banquets are memorable. You don’t remember a vending machine. A banquet is interesting, a vending machine is...
by hamilton | Effective Marketing |
I was interviewed for a USA Today article about a promotion by American Express and Facebook. Basically, for every few thousand dollars you charge on your AmEx card you receive $50 worth of ads on Facebook. The promo is designed to give small business owners another...
by hamilton | Effective Marketing |
You remember the “Just Do It” Nike campaign. Their basic message was just start. Exercising, running, whatever. Just start. Just do it. I would add. . .just start: a search marketing campaign; an effort to push your website conversion rate up; a...
by hamilton | Effective Marketing |
Driving home from errands this Saturday morning I passed these two garage sale signs. Within about 30 seconds of each other. I was struck with how different they are. The white one: clear, readable, “professional.”...
