by hamilton | Effective Marketing |
I read an article in WIRED Magazine titled “Mind Reading” about a new market research technique. There is ALWAYS a new market research technique or, said another way, a new way to look outward. Which makes me wonder why more focus isn’t given to...
by hamilton | Effective Marketing |
I heard this again this morning. This owner had tried Google Adwords — had someone helping her — and she “spent a fortune and didn’t get a single phone call.” I’m a marketing consultant. Owners bring me in when things aren’t...
by hamilton | Effective Marketing |
You’ve certainly heard me say this many different ways. Fail fast, fail small and fail often. More recently: just start. Almost a “Ready, Fire, Aim” approach, where firing (testing) lets you improve your aim (at a moving target!). Once again Seth...
by hamilton | Effective Marketing |
I’ve been at this awhile and have seen lots of next things. The thing about next things is you have to have a few important fundamental things handled to have a shot at that next thing working for you. Those things: message; and story. Story is the thing that...
by hamilton | Effective Marketing |
A long time ago there was a farmer who was struggling with his garden. He tried everything he could think of without success. Determined, he sought out the advice of a wizard. He explained his situation. After reflection the wizard gave the farmer a pouch with this...
by hamilton | Effective Marketing |
Remember the “puppy dog close?” I can see you’re interested in that brown puppy. Why don’t you take her home for a few days, if you like her, buy her. You may not be old enough to have heard it called that. Are you old enough to have...
