by hamilton | Effective Marketing |
You’ve certainly heard me say this many different ways. Fail fast, fail small and fail often. More recently: just start. Almost a “Ready, Fire, Aim” approach, where firing (testing) lets you improve your aim (at a moving target!). Once again Seth...
by hamilton | Effective Marketing |
I’ve been at this awhile and have seen lots of next things. The thing about next things is you have to have a few important fundamental things handled to have a shot at that next thing working for you. Those things: message; and story. Story is the thing that...
by hamilton | Effective Marketing |
A long time ago there was a farmer who was struggling with his garden. He tried everything he could think of without success. Determined, he sought out the advice of a wizard. He explained his situation. After reflection the wizard gave the farmer a pouch with this...
by hamilton | Effective Marketing |
Remember the “puppy dog close?” I can see you’re interested in that brown puppy. Why don’t you take her home for a few days, if you like her, buy her. You may not be old enough to have heard it called that. Are you old enough to have...
by hamilton | Effective Marketing |
I have an opinion, which I’m about to share, not surprisingly. But I wonder, what’s yours? My perspective- I work with clients on all sides of “this economy.” Some are having their best years ever. Some have come through it a...
by hamilton | Advertising, Marketing Ideas |
I have to thank David Sr., as he’s called at the company he owns with his son, David Jr., for this social media tip. They manufacture big pumps and mixers for general construction, which, in Arizona, has been an industry on its back (to put it mildly). ...
