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Look Out, But Also Look In

I read an article in WIRED Magazine titled “Mind Reading”  about a new market research technique.  There is ALWAYS a new market research technique or, said another way, a new way to look outward. Which makes me wonder why more focus isn’t given to...

The Case for a No-Risk Trial

Remember the “puppy dog close?”  I can see you’re interested in that brown puppy.  Why don’t you take her home for a few days, if you like her, buy her. You may not be old enough to have heard it called that. Are you old enough to have...