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The Power of Just Starting

I’ve always been a believer is small tests over long-term planning.  Get some feedback from your customers and start putting different messages or prices or offers in front of people.  Measure, refine, repeat.  The internet is heaven-sent for this...

What Your Numbers Can Tell You

Generally speaking, whether it’s turning a website visitor into a lead or a sale, you need to be able to be profitable on small conversion rates (the percentage of website visitors you convert into leads). A decent conversion rate of website visitors into leads,...