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A New Way to Market Cars

Tesla, the super-cool electric car company, is opening stores, not dealerships.  Their stated goal: to bring a smile to every owner’s face.  Not “move X units per month.”  Which is reflected in the experience they are creating. It’s easy to...

Keep Shooting!!

It was during a timeout late in the basketball game.  Coach grabbed me by the jersey and yelled above the crowd, “And you, Wallace, dammit, KEEP SHOOTING!”  After I had missed my last few jump shoots (after what seemed like a million misses!). What the...

The Easiest Way to Perfect

The easiest way to perfect: iterations. Start, test, refine.  Repeat in short affordable steps. Learn what works and what doesn’t.  Amplify what works and dampen what doesn’t. How long does it take?  Not sure I’ve ever found perfect.  And it...
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