by hamilton | Effective Marketing |
I work with a lot of people who are very smart about a lot of things. Many of whom who bump up against the marketing of their product or service and stop. Why? I believe it’s because they assume that marketing must be complex if they don’t know how to do...
by hamilton | Effective Marketing |
I’ve always been a believer is small tests over long-term planning. Get some feedback from your customers and start putting different messages or prices or offers in front of people. Measure, refine, repeat. The internet is heaven-sent for this...
by hamilton | Effective Marketing |
I visited the GooglePlex last week in Mountain View. I was in San Francisco for an unrelated training and arranged for a tour and meetings with some of their Adwords people. Here are my impressions, in no particular order- Google is in very good hands. Smart,...
by hamilton | Effective Marketing |
Generally speaking, whether it’s turning a website visitor into a lead or a sale, you need to be able to be profitable on small conversion rates (the percentage of website visitors you convert into leads). A decent conversion rate of website visitors into leads,...
by hamilton | Effective Marketing |
Marketing is, at its core, a numbers game, and we all would do well to remind ourselves of this from time to time. Let’s take a quick look at your website. Can you be profitable converting 2% of your traffic into leads, given your current closing rate and gross...
by hamilton | Effective Marketing |
I attended a seminar in San Jose last week by Dave Snowden about Complexity Theory and it’s taken me about a week of processing to talk about it at all. I went on a long shot but feel it will greatly inform my work going forward. Powerful stuff....
