by hamilton | Effective Marketing |
I watched Eric Schmidt, CEO of Google, on Charlie Rose last week and can’t get the interview out of my head. Since Google by almost any measure is the most important technology company on the planet right now. Watch the interview: On Hulu if you...
by hamilton | Effective Marketing |
Of course you aren’t lazy. Up early, hard-working, all that. Right? But what about your marketing? Lazy message, lazy execution, lazy follow-up? Lazy Message Buzz words are lazy. It’s a lot easier to throw down some of them than accurately and...
by hamilton | Effective Marketing |
Getting clear on just a few things will make your search for marketing answers go faster and turn out better. What’s Wrong? Think about ALL the pieces of your marketing when you ask this question because it’s easy to miss the real problem. “Website...
by hamilton | Effective Marketing |
You’ve heard me say this often. If your sales are down, it doesn’t mean everybody has stopped buying what you sell. Find a different channel, or different geography, and start selling there. Enter Cecilia Panichelli, an American-educated MBA who returned...
by hamilton | Effective Marketing |
I was literally left with my mouth open by an article in the latest edition of Fortune Magazine. It was about American Express’ new, innovative approach to improve customer service: first, ask your customer service employees how you can improve customer...
by hamilton | Effective Marketing |
Wait a second, don’t customers choose us? Well, the answer is yes and no (spoken like a true consultant!). Yes, they choose us in terms of if and when they buy. No, we choose them in terms of how we approach our marketing. So, choose wisely. We choose our...
