by hamilton | Effective Marketing |
Five years ago it was enough to change what you SAY about what you sell. Change the ad, more hoopla at the trade show, that sort of thing. The bad news for marketing people (consultants included): we can’t so easily force people to listen today. I know, poor...
by hamilton | Effective Marketing |
As a marketing consultant I’m always looking for ways to make how I spend probably 60% of my life — generating website traffic and converting visitors into leads — a little more effective. One tool I’ve used for years is Google’s...
by hamilton | Effective Marketing |
On the airplane coming home from a fund raising event I thought about one of my favorite Walt Disney stories. Couldn’t get it out of my head. I’ll get to why in a moment. . .first, the story. . . They were weeks away from opening Walt Disney World in...
by hamilton | Effective Marketing |
No, I’m not a Trekkie marketing consultant. And I prefer Captain Kirk to Picard if you must know (old school). But what better way to help you remember to engage, people that is, and early, than with the help of Jean-Luc: Okay: Engage. People. Early. In...
by hamilton | Effective Marketing |
As a marketing consultant I feel obligated to keep up with how people communicate, the digital realm, cool new stuff, etc. And I get tired of hearing about the next big thing which will change everything. Well, now I’m doing it. Apple’s iPad debuted a...
by hamilton | Effective Marketing |
I can’t tell you exactly what to do to improve your marketing without knowing the specifics of your situation. But I can describe the fundamental stepping stones of the path to better marketing. This list and related advice is the product of what I’ve...
