by hamilton | Advertising, Effective Marketing, Search Engine Marketing, Uncategorized |
I judge the Microsoft store a success after hanging out at the grand opening of their Scottsdale store a few days ago (pics below). You can play with dozens of the latest desktops, laptops and netbooks, see every conceivable monitor, satisfy your ZuneHD lust, talk to...
by hamilton | Effective Marketing |
The amazing secret behind all those amazing secrets is this. When you see headlines like “5 Secrets to Better ________,” or “The Secret Behind ____________,” or “The Secret to Saving Money _________s Don’t Want You to Know,”...
by hamilton | Effective Marketing |
In the music world it’s obvious. No artist would dream of trying to sell a song today that sounds like something they recorded 10 years ago. Madonna is the poster child for changing your product. Love her or hate her, she’s reinvented herself and her...
by hamilton | Effective Marketing |
The manager of a restaurant I waitered at in college taught me a great marketing lesson: “We do a lot to make sure our steaks are tender, but the most important thing we do is always give the customer a sharp knife. The sharper the knife, the more tender the...
by hamilton | Effective Marketing, Search Engine Marketing, Social Marketing, Uncategorized |
You’ve heard the old saying “you can’t put lipstick on a pig.” If sales are slipping, as you focus on changing your marketing — the amount of lipstick to use and the color — remember to include your product on your list of...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
Yes it’s true. I’m a marketing consultant and I hired a marketing consultant. It’s simple, really. You see, regrettably, I don’t know everything. When I take something as far as I can and I’m still not happy with the results, I look...
