by hamilton | Effective Marketing |
A few things about this announcement get my marketing consultant muscles flexing: No, I don’t think there will be any bargains on GM cars on eBay. No $40K cars bought with your winning bid of $18K. Whether they were forced into innovating as so many companies...
by hamilton | Effective Marketing |
God’s speed. He’s a fast learner; a quick study. Sadly, their little Timmy’s a slow child. Internet speed! And the holy grail: real time. There’s a ton of baggage around the idea of “speed.” You don’t have to look at...
by hamilton | Effective Marketing, Ethics in Marketing |
“I sell products, I don’t sell advertising.” So says Don Draper to Duc (Duck?) Phillips as they discuss the direction of the ad agency on Mad Men. I agree with Don. And yes, I know it’s not real, it’s a TV show. That still...
by hamilton | Effective Marketing |
The old free, to anyone over 25, wasn’t free. There was usually a catch. The new free, to anyone under 25, is just sort of the way things are. The new free is changing marketing according to Chris Anderson (Editor of Wired magazine) in his new book...
by hamilton | Advertising, Blog, Effective Marketing |
The toughest times often see the most innovation, especially in marketing. For a variety of reasons. With sales slipping many companies are open to more risk because they feel they have less to lose. People lose their jobs and get to work on “that idea”...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Trends |
IBM spent three solid months teaching us young, starry-eyed recruits feature, function, benefit selling waaaay back in 1976. It was leading edge then. But so were a lot of things you wouldn’t be caught dead doing now (Streaking anyone? The first Rocky movie? ...
