by hamilton | Effective Marketing, Social Media |
Remember the old political quip from Bill Clinton’s first campaign, “It’s the economy, stupid”? It was written throughout his HQ to remind everyone the economy was the central issue of the campaign. Thanks to Steve Rubel for linking to Thomas...
by hamilton | Blog, Social Marketing |
All of us have used CRM (Customer Relationship Management) software. Its goal: to increase sales by automating/managing relationships with customers and prospects. Social media is increasingly changing how we communicate with prospects, rendering CRM in this context...
by hamilton | Blog, Effective Marketing, Social Marketing |
“Google is every brand’s homepage now,” said Steve Rubel, a senior vice president at Edelman Digital. If you do nothing else from reading this post, follow him. He is one of the VSPs I follow (Very Smart People). The headline, the quote, is from...
by hamilton | Advertising, Blog, Effective Marketing, Marketing Ideas, Search Engine Marketing |
A while ago I wrote about the power of context in marketing. I used Google Adwords (sponsored search, or pay-per-click) as a great example. Adwords ads give you 95 characters, including spaces, to tell your story. No pictures, no song-and-dance. Yet, those little...
by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Blog, Marketing Ideas |
Is marketing a sprint or a marathon? Art or science? Advertising or sales? Good or bad? Answers: marathon; both; both; both. Actually, on one hand I define marketing as the process of transferring meaning to a target audience for the purpose of causing the action...
