by hamilton | Effective Marketing |
First, the disclaimer: I’m a huge Blue Man Group fan. That said, as a small business marketing consultant I’m curious about all things marketing. So, when I received an email from BMG with a link to their new video on funnyordie.com, I clicked through to...
by hamilton | Blog, Marketing Ideas, Recession-Proof Marketing |
Remember the first sentence in the book Good to Great? “Good is the enemy of great.” The idea was you had to push past good to get to great; getting past the old “if it ain’t broke. . .don’t fix it. . .” In today’s economy...
by hamilton | Blog, Marketing Ideas, Social Marketing |
Just read a good post by Naomi Dunford on Copyblogger.com not so delicately titled “7 ways you’re screwing up relationship marketing.” Good blog, by the way. I follow it, you should too. Naomi’s point is well taken. We can make a mistake in...
by hamilton | Pathetic Marketing, Recession-Proof Marketing |
I’m rooting for GM. I hope and expect that they’ll be fine. There are lessons for us, however, in watching them respond to their situation. Lessons on what NOT to do. I’m a small business marketing consultant who’s called into every...
by hamilton | Effective Marketing, Social Marketing |
I asked this question on LinkedIn: If you were Director of Marketing for the NEW GM, what would you do? If you are part of LinkedIn check out the answers, there’s some good ones. Here’s what I’d do: 1. I would beg forgiveness from the American...
by hamilton | Effective Marketing |
Social media’s dirty little secret is the same dirty little secret every new marketing vehicle is afflicted with at the beginning. That is: most of it, in practice, sucks, at least initially. Why: it’s amateur hour. Remember when desktop publishing...
