by hamilton | Effective Marketing |
In the music world it’s obvious. No artist would dream of trying to sell a song today that sounds like something they recorded 10 years ago. Madonna is the poster child for changing your product. Love her or hate her, she’s reinvented herself and her...
by hamilton | Effective Marketing |
The manager of a restaurant I waitered at in college taught me a great marketing lesson: “We do a lot to make sure our steaks are tender, but the most important thing we do is always give the customer a sharp knife. The sharper the knife, the more tender the...
by hamilton | Effective Marketing, Search Engine Marketing, Social Marketing, Uncategorized |
You’ve heard the old saying “you can’t put lipstick on a pig.” If sales are slipping, as you focus on changing your marketing — the amount of lipstick to use and the color — remember to include your product on your list of...
by hamilton | Blog, Effective Marketing, Recession-Proof Marketing |
Yes it’s true. I’m a marketing consultant and I hired a marketing consultant. It’s simple, really. You see, regrettably, I don’t know everything. When I take something as far as I can and I’m still not happy with the results, I look...
by hamilton | Advertising, Blog, Effective Marketing, Ethics in Marketing, Marketing Ideas, Social Marketing |
Smart people invite me into their companies all the time. They’ve done things I could never do–build a product, patent a process. And they’re blocked by some aspect of their marketing. In the process of pushing for a solution they often gravitate...
by hamilton | Effective Marketing |
Hunkered down with your marketing on hold? Waiting this thing out? Don’t. Now may be the new normal, with the economy headed for a reset, not a rebound. Bummer! Reset: an economy that improves some, but does not rebound to where it was before it fell. Or so...
