by hamilton | Blog, Marketing Ideas, Marketing Trends, Recession-Proof Marketing |
This is a riff on a question that opened an article a client of mine, VIP Wealth Management in Palm Desert, CA, gave me as background to revising his website content. “What do you do when the rules don’t work anymore?” As a marketing consultant I...
by hamilton | Blog, Marketing Ideas |
Is marketing a sprint or a marathon? Art or science? Advertising or sales? Good or bad? Answers: marathon; both; both; both. Actually, on one hand I define marketing as the process of transferring meaning to a target audience for the purpose of causing the action...
by hamilton | Effective Marketing |
Do I start pushing — spend money on marketing again — or wait until things get a little better? That’s a tough one. But here’s the easy answer. Yes, you ought to ALWAYS be investing in attracting people to your company. Right now, your...
by hamilton | Effective Marketing |
We were headed to the Bruce Springsteen concert last Friday and were talking about music styles. After having problems describing the style of a band, someone said “Maybe that’s their problem, they don’t have a style. I guess you have to at least...
by hamilton | Advertising, Effective Marketing, Marketing Ideas |
Good post by Paul Dunay talks about the one word that defines the future of advertising: contextual. This marketing consultant would leave it at “context,” but who’s counting? The point is the same. Advertising has evolved from scream/push to...
by hamilton | Effective Marketing, Marketing Ideas |
I walked into Home Depot the other day and noticed they added a greeter at the door, like WalMart. Except the Home Depot greeter added value to my shopping experience. He said, “What can I help you find?” Small improvement? Yes. But it made a huge...
