Change Your Product?!

Starbucks does almost zero advertising.  They focus on changing their product, constantly, to delight their ever-changing customers. It’s too easy to change your marketing and not your product when sales slows to simply put a “new coat on the same old...

7 Reasons Most Marketing Fails

After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential.  That is, when we ignored one, we paid the price. Learn from my experience: 1. Your message...
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