Marketing Truthiness

People ask me a lot about “truth in marketing.”  Is all marketing hype?  Can you be a successful marketer without somehow “tricking” people?  That sort of thing. It’s something I care very much about because: marketing, as practiced...

Change Your Product?!

Starbucks does almost zero advertising.  They focus on changing their product, constantly, to delight their ever-changing customers. It’s too easy to change your marketing and not your product when sales slows to simply put a “new coat on the same old...
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