by hamilton | Effective Marketing |
Good marketing doesn’t sell, sell, sell. Good marketing connects with the people who are looking, sometimes desperately, for precisely what you sell. It connects by being where they’re looking AND by telling your story with clarity and power. Precisely, in...
by hamilton | Effective Marketing |
Doing something new is hard because you don’t know how to do it. Hard to start, hard to give it priority, and hard to see it through. It creates resistance. It creates uncertainty. And it can be down right scary. All of which make it hard. When I’m invited...
by hamilton | Effective Marketing |
Any success can be messy. Actually, most successes are very messy. To be more accurate. The most successful entrepreneurs I’ve had the privilege of leading their marketing for have also been the messiest along the way. Or maybe better said, the most willing to...
by hamilton | Effective Marketing |
You think about trying something new. For a LONG TIME. You’re sure it will work (people will respond how you think they will). Then you finally try it. And you’re surprised. Hell, I’m surprised most of the time and people pay me to be right. Getting...
by hamilton | Effective Marketing |
We tell ourselves all these stories about why we should wait. Wait to follow up. Wait to launch the campaign until everything’s dialed in a bit more. Or, summer is slow, maybe we should wait. And that’s what they are, stories we tell ourselves. Stories...
by hamilton | Effective Marketing |
What if you could answer any marketing question quickly, inexpensively, and accurately? This would be, well, it would be amazing if you could, right? Actually, you can. It’s called SEM (Search Engine Marketing), which isn’t all that amazing, especially...
