by hamilton | Effective Marketing |
Any success can be messy. Actually, most successes are very messy. To be more accurate. The most successful entrepreneurs I’ve had the privilege of leading their marketing for have also been the messiest along the way. Or maybe better said, the most willing to...
by hamilton | Effective Marketing |
You think about trying something new. For a LONG TIME. You’re sure it will work (people will respond how you think they will). Then you finally try it. And you’re surprised. Hell, I’m surprised most of the time and people pay me to be right. Getting...
by hamilton | Effective Marketing |
We tell ourselves all these stories about why we should wait. Wait to follow up. Wait to launch the campaign until everything’s dialed in a bit more. Or, summer is slow, maybe we should wait. And that’s what they are, stories we tell ourselves. Stories...
by hamilton | Effective Marketing |
What if you could answer any marketing question quickly, inexpensively, and accurately? This would be, well, it would be amazing if you could, right? Actually, you can. It’s called SEM (Search Engine Marketing), which isn’t all that amazing, especially...
by hamilton | Effective Marketing |
I’ve been thinking a lot about the paradoxes I’ve encountered (and used to great effect) during my time as a small business marketing consultant. Probably the most recent: slowing down to go fast. Slowing down, that is, to: sort things out; heighten your...
by hamilton | Effective Marketing, Marketing Solutions |
“Hey, that’s creative!” Feels pretty good to hear, doesn’t it? I’m “that guy” who always asks “Yeah, but will it work?” Just because a thing is creative doesn’t mean it gets results. And getting results is...
