by hamilton | Effective Marketing |
You know this. Everybody says they know this. Yet, most marketing I see suggests company leaders have forgotten. How do I know? People aren’t looking for a “…best in class, end-to-end customer experience solution…”. And people don’t...
by hamilton | Effective Marketing |
Imagine your top customers invite you into their planning meetings. You’d leave with a solid read on what’s important to them right now. You’d hear their problems and plans, get to ask questions. I guarantee as you walked out of the room your head...
by hamilton | Effective Marketing |
It had better work, or: We’ll need to borrow money to make payroll. We’ll have to slash expenses (‘burn the furniture to save the ship!’). Whatever else bad happens when you wait too long. Waiting too long to mount a marketing campaign is bad....
by hamilton | Effective Marketing |
I was struck by that statement. As in stop-you-in-your-tracks struck. What’s weird is I’m not completely certain where I heard it; probably one of the podcasts I listen to. Anyway, what’s important is the idea it connected me to: Just start. Whatever...
by hamilton | Effective Marketing |
One of the best marketing lessons I’ve had in a long time happened to me in Brookings, South Dakota. We were passing through and decided to stop for a bite to eat. We had dinner at The Ram Restaurant on Main Street in Brookings, population 19,470. For the past...
by hamilton | Effective Marketing |
It’s too easy to change your marketing and not your product when sales slow — to simply put a “new coat on the same old dog”. Now, I happen to like old dogs. But if you haven’t changed, improved, overhauled, tweaked, blown up, or...
