by hamilton | Effective Marketing |
Too many small business owners think they have to change who they are — who their company is — to improve their marketing. I believe the opposite is true. I believe you need to BE who you are to improve your marketing. Significant growth doesn’t come...
by hamilton | Effective Marketing |
I admit, the thought of a silver bullet is intriguing; especially coming from someone riding in on a white horse. Bang, problem fixed and sales soar. This scenario, though, is better suited for movies or comic books than for betting on for the future of your business....
by hamilton | Effective Marketing |
Marketing is simpler than many people like me will tell you it is. Fundamentally, there are only a few dials you can turn. They’re simpler than you think they ought to be. And harder to get right than simple things should be. But if the solution you’re...
by hamilton | Effective Marketing |
If things aren’t working as well as you want, “more of the same” marketing likely isn’t the answer. Good advice, as it turns out. And good advice is good advice, whether it includes data points or horses. Let me explain. I was reading yesterday...
by hamilton | Effective Marketing |
Did we win? A better question to ask: what did we learn? Because you can learn from wins AND losses. And learning scales, winning doesn’t. Regardless of outcome, some things work and some things don’t in every marketing campaign. If you pay attention and...
by hamilton | Effective Marketing |
“I walk into a large group of people and start yelling positive things, affirmations, and then end with my URL.” That is a marketing strategy I heard the other day. I told the guy I thought that was the bravest strategy I’d ever heard. And craziest....
