by admin | Blog, Marketing Solutions |
Starbucks does almost zero advertising. They focus on changing their product, constantly, to delight their ever-changing customers. It’s too easy to change your marketing and not your product when sales slows to simply put a “new coat on the same old...
by admin | Blog, Effective Marketing |
A book could be written on this topic, but I’m not going to write a book. So let’s get right to it. You can fail your way to success by: Managing the scope of your failures — never fail so big you can’t afford to move forward Learning from...
by admin | Blog, Effective Marketing |
My life basically is attracting people to my clients’ businesses. Part of my life since 1996 has been building website traffic. During which time I’ve been part of efforts that utilize probably every way to build traffic that exists. ...
by admin | Blog, Effective Marketing |
After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential. That is, when we ignored one, we paid the price. Learn from my experience: 1. Your message...
by admin | Blog, Effective Marketing |
Form needs to follow function. Decide how you’ll use the brochure and what you’ll be asking people to do before you start to consider what format (size, number of colors, etc.) it should take. Say everything twice. Once in the headlines, sub-headlines,...
