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How to Write Copy that Connects

My life basically is attracting people to my clients’ businesses.  Part of my life since 1996 has been building website traffic.  During which time I’ve been part of efforts that utilize probably every way to build traffic that exists.  There are dozens of...

7 Reasons Most Marketing Fails

After creating and implementing hundreds of marketing campaigns for clients in just about every industry imaginable, a handful of elements kept coming up as essential.  That is, when we ignored one, we paid the price. Learn from my experience: 1. Your message...