by hamilton | Effective Marketing |
I’ve been thinking a lot about the paradoxes I’ve encountered (and used to great effect) during my time as a small business marketing consultant. Probably the most recent: slowing down to go fast. Slowing down, that is, to: sort things out; heighten your...
by hamilton | Effective Marketing, Marketing Solutions |
“Hey, that’s creative!” Feels pretty good to hear, doesn’t it? I’m “that guy” who always asks “Yeah, but will it work?” Just because a thing is creative doesn’t mean it gets results. And getting results is...
by hamilton | Effective Marketing |
Regardless of the shiny new thing you deliver your message with, from pamphlets in the 1700s to Instagram today, it can crash if you forget human nature is always at the other end. You don’t need me to explain human nature, but allow me a moment to carve off...
by hamilton | Effective Marketing |
I usually carry a little notebook for ideas and whatever else that seems worthy of remembering. I also page through them a lot and am always surprised by one thing: how simple the ideas are that for whatever reason seemed important enough at the time to stop and jot...
by hamilton | Effective Marketing |
A really sharp young man came to me frustrated he hadn’t completed a task I gave him. I had told him what I wanted but left the how-to-do-it to him. He was feeling blocked by that, I think, and couldn’t make progress. Now, you should know I’m a...
by hamilton | Effective Marketing |
Q: What’s the definition of a great ad? A: One that gets results. That’s it. Beautiful people, gorgeous photography, really HAPPY people, puppies, humor, celebrities, cool music, and all the rest, doesn’t matter. Did it generate results? Any time you...
