The Best Time to Be Creative

The Best Time to Be Creative

I am called into companies to when things need fixing, not when everything’s fine. And my experience is it’s times like these (not especially good ones) when creativity is at its highest. Don’t ignore the tough times or wait for someone else to be...
Trust Me!

Trust Me!

Trust. Nobody will take action on your website unless they feel it. The bigger the ask (complete the form, send us an email, call) the more trust required. How do you build trust on your site? You can’t say “Trust me!” on your site just like you...
I Hate Marketing

I Hate Marketing

I really do.  I hate most of how marketing’s practiced today. Strange, I’ll admit, coming from a marketing guy, but here’s what I mean: I hate marketing that’s pushy.  The signup form that pops up five seconds after I land on your site. The...
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