by hamilton | Effective Marketing |
As the story goes, they were having a monkey problem at the Royal Calcutta Golf Club, the first golf course in India. Not being familiar with golf etiquette, the monkeys were picking up players’ golf balls. And fences, loud noises and relocating the monkeys...
by hamilton | Effective Marketing |
They say coaches throw out their game plans within the first 10 minutes of the game. They start adjusting to what’s working and what’s not. Messy? It can feel like it if you don’t do it a lot. Ever tried a new recipe? Messy? It can sure feel like it,...
by hamilton | Effective Marketing |
Remember gravity? We all know about it but rarely give it a second thought. Unless you need to tackle something important like the rocket speed required to leave our atmosphere. Context and relevance suffer this same fate, until you need to tackle something important....
by hamilton | Effective Marketing |
Too many small business owners think they have to change who they are — who their company is — to improve their marketing. I believe the opposite is true. I believe you need to BE who you are to improve your marketing. Significant growth doesn’t come...
by hamilton | Effective Marketing |
I admit, the thought of a silver bullet is intriguing; especially coming from someone riding in on a white horse. Bang, problem fixed and sales soar. This scenario, though, is better suited for movies or comic books than for betting on for the future of your business....
by hamilton | Effective Marketing |
Marketing is simpler than many people like me will tell you it is. Fundamentally, there are only a few dials you can turn. They’re simpler than you think they ought to be. And harder to get right than simple things should be. But if the solution you’re...
