by hamilton | Effective Marketing |
It’s too easy to change your marketing and not your product when sales slow — to simply put a “new coat on the same old dog”. Now, I happen to like old dogs. But if you haven’t changed, improved, overhauled, tweaked, blown up, or...
by hamilton | Effective Marketing |
I believe your message — what you say — is the single most important aspect of a marketing effort. More important than what something looks like, its form, or method of delivery. More important than everything. Yes, your marketing effort must look...
by hamilton | Effective Marketing |
I was working at my computer and noticed my right-hand computer monitor starting to rock and suddenly disappear off my desk. Willie, my dog, got tangled in the cords as he circled his bed to make just the right landing for his nap before his mid-morning nap. ...
by hamilton | Effective Marketing |
First lesson, don’t pay too much attention to end-of-year lists like this one. Lessons present themselves all the time. Pay attention every day and learn the lesson that’s in front of you. This beats dragging 10 out-of-context tips into the new year every...
by hamilton | Effective Marketing |
As the story goes, they were having a monkey problem at the Royal Calcutta Golf Club, the first golf course in India. Not being familiar with golf etiquette, the monkeys were picking up players’ golf balls. And fences, loud noises and relocating the monkeys...
by hamilton | Effective Marketing |
They say coaches throw out their game plans within the first 10 minutes of the game. They start adjusting to what’s working and what’s not. Messy? It can feel like it if you don’t do it a lot. Ever tried a new recipe? Messy? It can sure feel like it,...
