- You raised your price?
- Lowered your price?
- Introduced new messaging or even a new product?
- Started selling to a new type of customer?
In my experience, and that includes working with SEM since before Google existed, it is the rare question you cannot answer. And the answers come quickly, inexpensively, and they’re accurate.
Get answers quickly:
Build out an AdWords campaign, create a landing page that supports your ads (about 2-3 days), bring 200 people into the page and watch what they do (about a week). Then measure, refine, and repeat (the part you left out). Within just a week or two you’ll have your answer.
Get answers inexpensively:
You’ll pay Google each time someone clicks through to your site. You’ll pay us a fee to create the campaigns, landing page, and work on optimizing your conversions. It’s never been cheaper or faster to answer your toughest marketing questions than it is today.
Get accurate answers:
It’s accurate because you’re getting actual customer responses. You present your value proposition and measure the actual response — they either took action or they didn’t. It’s real, measurable response from potential customers, not just opinions. SEM is the most transparent form of marketing today.
That healthy skepticism you still have? Hang onto it. But there’s no harm in taking a look, right? You can learn more here about how we approach this strategy. You can learn more here about the type of owners we work with. You can learn more here about who I am. I’d also be happy to talk about what your What ifs and how we might answer them for you: 480-948-0029.