Corporate training Scottsdale, AZ
Company – Scottsdale Seminars, Scottsdale, AZ
Product: Corporate Training.
Situation: After conducting over 3,000 seminars for a national training company, Jonathan Clark had gone out on his own to promote his own seminars. He wanted help growing his business with larger organizations. His previous marketing attempts had not generated results.
Solution: We recommended he not compete with other, larger training organizations by promoting the many types of seminars he was capable of presenting, But rather, we created a strategy where he led with his strongest, most unique seminar, business writing skills. We developed a multiple-step direct mail and telephone prospecting program targeting companies with 500+ employees. We do all the implementation; Jonathan simply approves copy and design and sends the checks. Even though only the first three of five steps have been implemented, his business grew 80%, generating $8 for every $1 spent on marketing.