Hamilton Wallace Google Ads coach, marketing consultantIt’s a very simple thing to create a Google Ads campaign that generates visitors.

It’s not so simple to turn traffic into customers.  I turn traffic into customers.  Which, remember, is the whole point of your Google Ads (formerly Google Adwords) investment – customers, not just visitors.

Because Google Ads hasn’t work for you doesn’t mean it doesn’t work.
If your website isn’t your #1 lead source, it should be.  And I can teach you how (See the video to the right).

There are two reasons why “Google Ads doesn’t work” for companies:

  1. The people who built your campaign were technical, they weren’t direct marketers.
  2. Google Ads seems so simple “you ought to be able to do it yourself.”  Google Ads is simple. But as you may have found, it isn’t easy.  At least, it’s not easy to turn website visitors into customers.

Yes, if you approach Google Ads this way. . .Google Ads won’t work.

Here’s why Google Ads matters. . .

In fact, here’s why Google Ads MUST be a part of everybody’s marketing efforts, including yours –

With every day that passes more people search online for what you sell (it’s how you found me).

You need to be easy to find when people search online.

To be easy to find you need to be on Page 1 of Google’s search results.

To be on Page 1 of Google’s search results you have two choices: an Google Ads campaign; or SEO (Search Engine Optimization).

Google Ads is immediate.  You can be on Page 1 tomorrow.  SEO, done right, takes months and months.

Plus, you’re nuts if you invest in months and months of SEO before you know which search terms convert (bring people onto your site who convert into customers).

The only way you’ll know which terms convert is to test search terms; actually bring people onto your site via a variety of search terms and test.

The only reliable way to do this in the short-term is with Google Adwords.  THE.  ONLY.  WAY.

Therefore, you CANNOT afford NOT to have an active, productive Adwords campaign working at all times.

Which brings up the question:

How can you create an active, productive Google Ads campaign if Google Ads hasn’t worked for you?

The short answer is: hire me.

The medium answer is: hire me for three months to get your Google Ads campaign into shape AND to train you or someone inside your company at the same time to take it over.

The whole answer is: here is what those three months look like:

The first step is to build or rebuild your campaign. You’ll need to grant me access to your Google Ads (if you have one) and Analytics accounts. And I require my clients add a session recording tool to their sites (about $29 per month — a simple piece of JavaScript gets added in the header of your site’s pages). I’ll ask you lots of questions and spend time in Analytics understanding what has been happening on your site.

Building your campaign, of course, includes building Ad Groups, writing ads, doing keyword research, setting bids and creating tracking metrics (goals and/or events).

I also create content for landing pages. If you have a WordPress site or standard HTML site, your web developer will have little or no involvement in what I’ve described so far. If your site is older, you’re on a complex CMS platform or your developer is anal about having people touch your site, plan on some additional expense for a minimal amount of your developer’s time.

Once a week I manage the campaign on a designated day and time. I invite someone from your company to be part of each management session via screen sharing. They can watch and understand everything I do and why I do what I do. I train as I manage. This is like the old-school apprentice approach, and I find it works extremely well. It works well because the work process is so important in the overall success of your Google Ads campaign.

Each management session starts in Analytics to understand what happened, moves to Google Ads where we fine-tune ad groups, search terms, bidding and ads. We end with making changes to your website content if necessary.

The last two management sessions of month three I let the student “drive” and I observe, correct and offer feedback.

At this point the individual I trained is fully capable of managing your Adwords campaign on a weekly basis. Many clients choose to bring me in for a single management session once a month or once a quarter to lend an extra pair of eyes.

Fee: $1500 per month (click-through charges paid directly to Google and the cost of the session recording tool are additional)

If you’d like to talk more about your needs or exactly how this works, email me and let’s set up a time to talk by phone. Or if it’s during regular business hours (Mountain Time) give me a call, perhaps we can talk right now: 480-948-0029.

Why hire me to manage your Google Ads campaign:

    • I am a direct response marketer. Direct response means you focus on causing people to respond; to take an action you want them to take. Google Ads is direct response marketing in its purest form.
    • I’ve been doing paid search since before Google Google Ads existed. In fact, I sat at the knee of employee number three of Overture for two days (Overture invented paid search). And I have sat at the knee of several others over the years who know far more than I do.
    • I generate on average 350 leads and $1.5 million in sales every month for my Google Ads clients.
    • I focus both on getting people to your site and on converting them once they’re there. Ask around, most people don’t do both, and without both you won’t get results.
    • I’m a Google Google Ads Certified Partner.

google-adwordsIf you’d like to talk more about your needs or exactly how this works, email me and let’s set up a time to talk by phone. Or if it’s during regular business hours (Mountain Time) give me a call and if I’m available I’d be happy to talk to you: 480-948-0029.