Yes it’s true. I’m a marketing consultant and I hired a marketing consultant.
It’s simple, really. You see, regrettably, I don’t know everything. When I take something as far as I can and I’m still not happy with the results, I look for someone a bit farther down that road than I am. Enter, Ian Lurie.
Ian has Portent Interactive and writes the blog Conversation Marketing. I’ve been following him for a while and like what he says and his practical approach to solving problems. I hired Ian and his team to refine my website and user experience. Specifically, encouraging more visitors to become clients.
We’re knee-deep into implementing his suggestions. I’ll continue along these lines until what he says stops working. It’s been an interesting process, one I thought I’d begin sharing. . .with the hope and expectation there will be a happy ending.
I hired Ian for another reason. This economy isn’t like anything I’ve seen and I’ve competed in some pretty nasty distinct economic conditions. This is not a time to hesitate for even a week. Too much uncertainty.
If I’m right, I’ve avoided lost revenues during the months it would have taken to solve my issues without him. If I’m wrong, and I could have figured it out without him, worst case, I’ve invested some money, gotten smarter and arrived at my destination a bit sooner as a result.
Stay tuned. . .
